Louley is an independent, family owned-and-run label based on Sydney’s Central Coast. We believe in adopting a responsible role choosing naturally derived materials, advocating integrity and leading with our vision of creating with good intention.

As a label that is deeply aware of the impact the fashion industry is having on our world Louley is committed to building a foundation that is considered, authentic and having purpose.


We create small and slow batches that are thoughtfully made. Bringing awareness to making the right choices for the environment and ourselves is important to us. Our design ethos is based on creating and curating a wardrobe with pieces that can be worn year after year.

Material Matters 

Sitting at the core of our philosophy is the fibres we choose to design with. We believe in using true sustainable eco-textiles that have minimal negative impact on the environment and maximum impact on the welfare of all people along the supply chain.

​Our particular focus is on beautiful, truly sustainable, circular, natural, biodegradable and ethical fabrics.

Zero Waste

We believe in working towards a zero waste production model. This means we order limited amounts of fabric per design, we print in limited quantities and produce small runs. This was a considered and eco decision to minimise excess stock and reduce our consumption. 

We choose digital printing as it creates far less waste than screen printing. We love our printed garments and it was important to us to choose this process offereing a far more positive environmental impact.

Our objective is simple - design well, design responsibly. 

We believe that is craftsmanship that is considered and designed with integrity, to ensure long wearing, timeless luxury. Since 2019 Louley has been creating ethically made pieces using natural and sustainable materials. 

Working alongside traditional artisans each of our pieces are lovingly made with generations of tradition and technique in each stitch, rich in culture and considered in creation. Our love for beautiful clothes that are ethically and thoughtfully made continues through all layers of our business to grow and dictate who we are and what direction we are going.