Craftsmanship that is considered and designed with integrity, to ensure long wearing, timeless luxury for the modern woman.

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Our Philosophy is Simple: Design Well, Design Responsibly

Louley was founded by Tessa Williams in 2019, born from a desire to create clothing that felt personal, purposeful, and grounded in care. What started as a small studio practice has grown into a slow fashion label rooted in craftsmanship and sustainability.

We believe in the quiet power of considered design, garments made thoughtfully, from natural fibres, in small runs. Pieces that honour both the maker and the wearer. Because true luxury isn’t loud, it’s lasting.

Our Story

Journal

  • A Story Stitched in Gingham

    A Story Stitched in Gingham

    And then came gingham. A print with a timeless charm, nostalgic, yet never out of place. There’s a softness to it, a familiarity that feels like summer picnics, childhood dresses,...

    A Story Stitched in Gingham

    And then came gingham. A print with a timeless charm, nostalgic, yet never out of place. There’s a softness to it, a familiarity that feels like summer picnics, childhood dresses,...

  • Liora

    Liora

    Liora is a collection close to the heart. Created slowly, in small runs, for women who value the beauty in simple things done well. Each piece is made from natural...

    Liora

    Liora is a collection close to the heart. Created slowly, in small runs, for women who value the beauty in simple things done well. Each piece is made from natural...

  • SeaState

    SeaState

    Just like the ever-changing tides, SeaState is a collection designed to move with ease, capturing the essence of effortless style and coastal simplicity. Whether you're strolling along the shoreline or...

    SeaState

    Just like the ever-changing tides, SeaState is a collection designed to move with ease, capturing the essence of effortless style and coastal simplicity. Whether you're strolling along the shoreline or...

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