The cold Winter air is not a sign to forget the blooms of Spring and this season we are welcoming our new must have Ethereal print as part of our Dawn collection. The joyful print and tonal palettes bring a sense of freshness and fun for the new season. The floral lightness is different in the cooler weather, as it is offset by neutral linen, longer attire and thick boots that create a Winter mood.

We wanted to bring to life elegant pieces for a timeless wardrobe and the busy-ness of life. This collection saw us gravitate to more natural tones that would seamlessly work with one another and together with previous Louley pieces. Rather than following trends we want to build a truly beautiful and timeless wardrobe that will dress you through the seasons.

We drew inspiration from the film Charlie’s Angels from the mid 70’s and our forever muse Farrah Fawcett in the wide-leg silhouette and recreated our first ever Louley pants!!  Embracing mixing and matching for the Winter, we are here for the season of crisp-weather dressing with neutrals being key.  

To help you prepare for your most stylish and elegant Winter yet, our Dawn collection of fabulous florals on delicately draped dresses and natural easy-to-wear silhouettes is made up of relaxed and chic essentials and ensembles to add to your wardrobe.

We focus on sustainability and hero the linen fabric throughout the collection. Natural tonal linen set against deliciously vibrant hues of green and blue, work beautifully well with the contemporary wardrobe ensembles. It has been a long time since our last in studio shoot and we are smiling ear to ear to be here and sharing with you our earth loving, gentle and slow Winter Louley collection, Dawn.

With love always,


June 04, 2022 — Tessa Ford

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